Tuesday, December 15, 2009

Being yourself, only don't; it depends

I'm going to let you in on a secret about myself: I'm a social chameleon. I don't just change my behaviour in different circumstances, I also shift my personality as well. This has freaked out past girlfriends who've gotten close to me because they see me as this vibrant enthusiastic upbeat kid and then see that's not me at all once alone.

I'm not saying I'm an flesh eating snarling ogre, just a quiet and withdrawn troll.

This comes in handy when copywriting because you have to take on the ideals, the lexicon and even the mannerisms of the person you're writing for. You have to be them, sometimes literally, which is what ghost-writing is all about.

But when it comes to my own writing, it's really hard for me to find a middle ground. My writing for this blog isn't me, but it is.

It's Thomas at a job interview.

You won't see me being dirty or dropping f-bombs like they're going out of fashion. You won't see me pushing boundaries, which is something I love doing in my writing. You won't see me being ultra sarcastic or using hyperbole to the extreme.

It's true, I'm a self indulgent childish writer!

This is something you have to keep in mind when writing your blog, copy or any piece of writing that someone will look at. This is a record of you as a person. Your personal brand. One of my favourite bloggers covered this better than I could.

One of the hardest skills I've learnt (or have I?!) is the one about self censorship. I write this blog as though a potential employer, university professor or researcher might come across.

I'm still me, but not.

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