Monday, November 30, 2009

The non-existent fine line

There is a misconception about the thin line between being funny and being offensive. Being funny (or attempting to be) will inevitably offend someone, somewhere, somehow. This is something that cannot be helped or changed. You can avoid it by churning out emaciated dry copy which reads like an encyclopaedia, but then you run the risk of being boring and losing readers.

You may take a page out of the shock bloggers out there and just not give a damn. Maddox is the best example of this genius and he’s been around for over a decade. He talks pure tripe, but does it in such a hilarious way that I can’t help but love him for it. However, as he constantly complains: his inbox is inundated with idiots complaining about how he’s offended them.

This is despite the big caveats plastered all over his website: “If you disagree with anything you find on this page, you are wrong.”

I’ve always had a penchant for hyperbole and find the offensive and crazy stances quite funny. But the aspect that I can never handle well is how it tends to attract the unwanted attention of the over opinionated mouth breathers who pontificate without any contemplation whatsoever. Tact is definitely an underdeveloped trait in me.

Yet this presents the contradiction I discussed in my first post. Getting loads of attention is exactly what I’m after in advertising, but without generating the interest of the imbeciles while still being punchy and entertaining.

The simple truth is that it cannot be done.

You’ve got to pick a side.

So somewhere around the world, someone will read this post and indignantly soil their underwear.

I look forward to reading your emails.

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