The level of control you are unaware of

There are many tips around about creating good copy and getting a small business web page noticed. These tips are already being used and one of them is to position a company as an expert in whatever field they are in.

So, as time goes on a cacophony of noise will arise, each one claiming to be experts in their fields. So these leave the consumer begging the question, "What can I believe or trust?"

Sadly, that reflects one of the fundamental shifts of advertising focus from 'trustworthiness' to 'believability'. In this day and age the focus is set purely on credibility and simply being believable because of the level of control an advertising company has over information on the internet is pretty much absolute.

Testimonials towards products are concocted, so are web forums and most importantly: search engines are specifically targeted to return information on searches that advertising companies meticulously manipulate.

So in essence, the best option is to be as cynical as you can be at every scrap of information you source on the internet.

Remember: Propaganda is only effective when you are unaware of it.