Aloha,
Welcome to Lead Creation and your internship. I've been where you are now, starting out and for me, it was daunting as hell! Let me paint you a picture, on my first day in the first few minutes of me starting the internship Toby sat me down to have a chat. He'll do this with everyone and mine didn't go so well.
Basically, I was told that male copywriters had a very bad track record at LC. They would up and leave halfway through their internships, which ended up being a colossal waste of time for both parties! Toby then followed it up by telling me he had a bad feeling that I was probably going to leave and that he was going to minimise his investment in me!
What bloody investment? I thought. I'm working for free here!
But 3 months down the track, I can honestly say he was totally right. There is a huge investment in training and effort that goes into every intern. It may not feel like it, it's understandable, but this will change. After 3 months of working for LC, I've got a freaking awesome LinkedIn profile which is integrated with this very blog and have already gotten offers for paid copywriting work from it.
I'd never have gotten that by myself because I'd never even heard about LinkedIn, let alone thought Twitter could actually be useful.
The first thing you should do is have a good think about the investment you're going to have to put into this internship. It's more than just time you'll be giving up, it will also be some misconceptions.
You'll already have read a few training manuals and other assorted documents, now we get into the good stuff. This is a bread crumb document that I've designed for all new interns. It's a step by step document that will give you a good guide of what to do when you first begin. At the end of each, I'll link in the next step. Not all will be on my blog as I cover specific topics, some like SEO will be on Vahes blog.
The first thing you should do is follow the blog by clicking on the side panel. Not just for mine, but everyone of the LC staff that you're directed to. Each blog will have helpful advice and tips so it's in your best interest to do so. I always try to mix in some other entertaining tidbits into my blog to make it a little more readable and exciting. Also, information changes, so being up to date with the latest developments in SEO is a good thing.
Eventually you're going to have to start your own blog. The tags on blog design and blogging hold some great tips for beginners. But more on that later.
Right now you're going to have to create a LinkedIn account, a twitter account and also a blog account (might as well get it out of the way). I suggest using blogger.com because it integrates with Google apps really nice and allows you to track data very easily.
Play around with them, but don't worry about making it perfect just yet, well cover that in later steps. Right now there are a few blogs that you should subscribe to in Google reader. What the hell is Google reader anyway?
Onto the next step: LinkedIn: What's all the fuss about?!
-Thomas
Adventures in Advertising
Pensive Video Gamer
Short Stories and other Curiosities
Welcome to Lead Creation and your internship. I've been where you are now, starting out and for me, it was daunting as hell! Let me paint you a picture, on my first day in the first few minutes of me starting the internship Toby sat me down to have a chat. He'll do this with everyone and mine didn't go so well.
Basically, I was told that male copywriters had a very bad track record at LC. They would up and leave halfway through their internships, which ended up being a colossal waste of time for both parties! Toby then followed it up by telling me he had a bad feeling that I was probably going to leave and that he was going to minimise his investment in me!
What bloody investment? I thought. I'm working for free here!
But 3 months down the track, I can honestly say he was totally right. There is a huge investment in training and effort that goes into every intern. It may not feel like it, it's understandable, but this will change. After 3 months of working for LC, I've got a freaking awesome LinkedIn profile which is integrated with this very blog and have already gotten offers for paid copywriting work from it.
I'd never have gotten that by myself because I'd never even heard about LinkedIn, let alone thought Twitter could actually be useful.
The first thing you should do is have a good think about the investment you're going to have to put into this internship. It's more than just time you'll be giving up, it will also be some misconceptions.
You'll already have read a few training manuals and other assorted documents, now we get into the good stuff. This is a bread crumb document that I've designed for all new interns. It's a step by step document that will give you a good guide of what to do when you first begin. At the end of each, I'll link in the next step. Not all will be on my blog as I cover specific topics, some like SEO will be on Vahes blog.
The first thing you should do is follow the blog by clicking on the side panel. Not just for mine, but everyone of the LC staff that you're directed to. Each blog will have helpful advice and tips so it's in your best interest to do so. I always try to mix in some other entertaining tidbits into my blog to make it a little more readable and exciting. Also, information changes, so being up to date with the latest developments in SEO is a good thing.
Eventually you're going to have to start your own blog. The tags on blog design and blogging hold some great tips for beginners. But more on that later.
Right now you're going to have to create a LinkedIn account, a twitter account and also a blog account (might as well get it out of the way). I suggest using blogger.com because it integrates with Google apps really nice and allows you to track data very easily.
Play around with them, but don't worry about making it perfect just yet, well cover that in later steps. Right now there are a few blogs that you should subscribe to in Google reader. What the hell is Google reader anyway?
Onto the next step: LinkedIn: What's all the fuss about?!
-Thomas
Adventures in Advertising
Pensive Video Gamer
Short Stories and other Curiosities
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